When charities think about partnering with businesses, the first thing that comes to mind is often funding. And while financial support can be valuable, it’s far from the only way to work together.

In fact, some of the strongest and most creative partnerships happen when you look beyond the cheque book.

Skills and expertise

Businesses are full of talented people who could share their skills – whether it’s marketing advice, legal guidance, HR support, or IT know-how. Sometimes, an hour of expert help can save you days of work (and a lot of money).

Volunteering opportunities

From team volunteering days to regular individual roles, businesses can provide enthusiastic people-power. This boosts their staff engagement and gives you much-needed support for projects and events.

Gifts in kind

Not all donations come in cash. You might receive equipment, meeting space, printing, transport, or even refreshments for an event. These in-kind gifts can free up your budget for other priorities.

Promotion and awareness

A business can help you reach new audiences by sharing your story through their marketing channels — newsletters, social media, or even in-store displays. This kind of visibility can attract more supporters and opportunities.

The takeaway

Money matters, but it’s not the only thing that matters. By exploring other ways to work together, you can create partnerships that are rich in value – and often longer lasting.

Want to know more? Feel free to contact me here if you would like a free 30 minute clarity call to discover how you can develop your corporate funding strategy.

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